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A few months someone posted a benchmark showing that Apple slows down old iphone's and later Apple admitted that they started slowing down old iphone's after an ios 10 update, so many questions were raised that does apple do it to force people in buying their new products.

  If you are an iphone user you might be experiencing your iphone slowing down more recently, if yes then don't worry you are not alone. Last year there were a lot of consumers complaints about their iphone 6 & 6s shutting down when the battery gets low, to prevent this from happening Apple provided a software update in ios 10.2 though which the started slowing down iphone's, this random shut down were happening because of how lithium batteries work. Lithium ion batteries have an average life of about 500 cycles after which the battery degrades rapidly ( theoretically Lithium ion battery start degrading as soon as you charge  it for first time).

  The old Lithium batteries have degraded upto a level where they cannot provide necessary output voltage to the processor to perform different tasks, due these degradation in batteries when the battery level reaches low, the phone automatically shuts down. To prevent  this random shut downs from happening, Apple reduces it's phones clock speed so that the CPU and GPU demands less power and this could increase the longevity of the device. Apple in it's statement to media/journalist's they said:- 
Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices. Lithium-ion batteries become less capable of supplying peak current demands when in cold conditions, have a low battery charge or as they age over time, which can result in the device unexpectedly shutting down to protect its electronic components. 
Last year we released a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions. We've now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.
   This sounds like Apple is trying to increase life of it's products, but the catch is that Apple was doing this discreetly without informing the users about what changes they've made, and they only gave a statement after the benchmarks reports came and they were caught, chances are that they would not have have given a statement if people didn't find about it, a lot of allegations and lawsuit's were filed against Apple for not being transparent with the public,  Apple has apologized for this and has reduced it's battery replacement charges to $29 from previous price of $79 and has also promised to provide an option to choose between power and efficiency in ios 12, but as of now people who owns older iphone's have only 2 options, either they have to settle for a slower phone or get the batteries replaced.

  Also a lack of transparency has left a big dent over it's reputation among it's customer base and also made people question upon how trust worthy is Apple as a consumer company as people started thinking of it as some cheap tatics used by Apple to force it's users in buying it's newer and more expensive products so that they can make a boat load of money. 

 So, do you think Apple should be a bit more transparent with their customers, comment below your thoughts.      


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